Manulife introduces innovative health scheme “Manulife MOVE” since 2015 to encourage members to exercise to earn premium discounts for their insurance scheme. Mass promotions are executed in the city with banners and installations on mass transits, online and social platform featuring Campaign Ambassador Pakho Chow and Manulife MOVE visuals.
Manulife also launches various selected souvenirs to encourage the public to participate in the campaign. Matrix has customized green outdoor music player, with cubic modeling response to the campaign theme of green and energy, to let Manulife accompanies everyone to MOVE!
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