Michael Kors is the first retailer to test Facebook’s augmented reality ads

2018/07/13

Facebook announced on Tuesday it is testing a new ad format that enables consumers to use their camera to interact with an augmented reality tool that lets them virtually try on a pair of sunglasses or lipstick shade.

 

In the lead-up to the holiday season, Facebook announced on Tuesday it is testing a new ad format that enables consumers to use their camera to interact with an augmented reality tool. Advertisers can leverage the ad format for a host of functions, such as allowing consumers to virtually try on a pair of sunglasses or lipstick shade.

 

Michael Kors Hodlings Ltd. Is the first retailed to test the mobile news feed ads, which Facebook Inc. calles AR ads. The retailer, No. 295 in the Internet Retailer 2018 Top 1000, uses the ad format to let a shopper try on a pair of sunglasses. She can then tap a Shop Now button that will take her to the reatailer’s e-commerce site where she can buy the sunglasses. Other retailers, including LVMH Moët Hennessy Louis Vuitton SE-owned Sephora, No. 131, plan to begin testing AR ads this summer before Facebook rolls out ads more broadly later in the year.

Michael Kors is the first retailer to test Facebook’s augmented reality ads