Insights
Insights
2018/07/13
Starbucks caffeinates China strategy with more social gifting, AR
Starbucks caffeinates China strategy with more social gifting, AR
2018/07/13
Michael Kors is the first retailer to test Facebook’s augmented reality ads
Michael Kors is the first retailer to test Facebook’s augmented reality ads
2018/07/12
Instagram expands collection ads & shopping bag icon for stories to all brands
Instagram expands collection ads & shopping bag icon for stories to all brands
2018/07/12
UK Marketers are picking up Weibo, WeChat & QR Codes to target fast-growth regions
UK Marketers are picking up Weibo, WeChat & QR Codes to target fast-growth regions
2018/07/10
Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
2018/07/05
WeChat Pay’s ‘No Queueing Month’ hits traditional bricks-and-mortar retailed
WeChat Pay’s ‘No Queueing Month’ hits traditional bricks-and-mortar retailed
2018/07/04
Apple takes aim at Facebook user tracking features
Apple takes aim at Facebook user tracking features
2018/07/03
Sunkissed increases sales with the help of YouTubers
Sunkissed increases sales with the help of YouTubers
2018/07/03
Moschino works with Alibaba for China Launch
Moschino works with Alibaba for China Launch
2018/06/29
Spotify finds new formats for more advertising opportunities.
Spotify finds new formats for more advertising opportunities.
2018/06/26
Matrix CEO - Ray Leung was interviewed by HKTDC
Matrix CEO - Ray Leung was interviewed by HKTDC
2018/06/22
Snapchat Shoppable AR Lenses can promote brands
Snapchat Shoppable AR Lenses can promote brands
2018/06/15
Alibaba cooperates with Kantar – enhance brand image
Alibaba cooperates with Kantar – enhance brand image
2018/06/08
Instagram launches IGTV which can host content an hour long
Instagram launches IGTV which can host content an hour long
2018/06/01
How Swarovski is winning over Chinese customers on WeChat?
How Swarovski is winning over Chinese customers on WeChat?
2018/04/24
YSL Beauté HK uses WeChat facial recognition technology to cut queues
YSL Beauté looks to be a game changer by personalising the whole consumer journey with facial recognition technology with Tencent and Mindshare for the launch of its new perfume Mon Paris Couture this month in Hong Kong.
2018/03/16
Nike, McDonald's join on WeChat Games craze to entice young consumers
Global companies McDonald’s and Nike place ads on Tencent’s popular Tiao Yi Tiao mobile game, with 100 million daily users at the start of the year
2018/03/09
Google 擴展 AMP 格式 務求加快網頁瀏覽速度
早前,Google 將更快的網頁瀏覽標準對電郵開放,以促進電郵的互動;今日 Google 便在此領域加快發展,打算令更多網站採用 AMP 框架構建,讓網頁加載變得更快更便利。
2018/03/05
春節助網購 微信發紅包
今年春節,中國踏入新一波的消費熱潮,形成了所謂的「春節經濟」,根據中國商務部統計,在本年2月15日到21日期間,中國全國零售和餐飲企業銷售額達9,260億元,比去年農曆新年同期增長約10%。
2018/03/05
Tencent’s WeChat hits 1 billion milestone as Lunar New Year boosts monthly active users
Tencent’s WeChat hits 1 billion milestone as Lunar New Year boosts monthly active users
2018/02/01
Unique Gift Ideas for Women
Each year the holidays roll around, presenting a particular set of challenges that, though familiar, never seem to get any easier.
2018/01/31
The best social stories and campaigns from January 2018
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month. With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
2018/01/29
15 Personal Branding Mistakes To Avoid As An Executive in Social Media
If you haven’t given some thought to your personal brand as of late, you may want to consider how it is affecting your career. A survey showed that sales reps who use social media as part of their sales techniques outsell their peers by 78%
2018/01/27
How messaging apps like WhatsApp, WeChat can make money while offering free texting and calling
Ever wondered how a messaging app can make money while offering free texting and calling?
2017/12/08
Synchronizing brand's loyalty, customer experience and branding
In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference.
2017/11/21
Why Retailers Need To Think Social And Mobile This Holiday Season
It’s that time of year again. Black Friday, Cyber Monday and Christmas are just around the corner and brands and retailers are rapidly building momentum around the most lucrative shopping days. We’re already seen e-commerce giant Alibaba record a staggering $25bn in sales on Singles’ Day and Amazon is hoping for big success with 10 days of Black Friday deals.
2017/01/13
大品牌的危機!你幾乎沒聽過的品牌,怎麼就竄進市佔率前10名?
2016年adidas以知名明星蔡依林(Jolin)代言,透過Jolin說「#一起變強」,訴求運動健身效果或是群體仿效的定位,甚至還加上一句 「只有Jolin才能超越Jolin」;而網路服飾品牌OB嚴選卻提出截然不同的話語:「#我的量力而為」,透過素人們的輕運動照片上傳活動,延續這股溝通力道。
2016/11/24
WeChat and McDonald’s launch mobile payment partnership
WeChat and McDonald’s South Africa are piloting mobile payments at selected restaurants in Johannesburg and Cape Town.
2016/10/20
商務禮品贈送過程中需注意哪些問題?
話說,國內的企業都喜歡給客戶送商務禮品。但是,有時候送禮的時候有些客戶願意接受,有些客戶卻不願意接受,究竟是為什麼呢?其實,送禮的方式也是有學問的。
2016/07/18
Marketing週記 by 我做marketing
如果你做了二千把漏水的遮 識得一位喺車行做marketing嘅朋友,佢叫Tracy。近來佢有一個做premiums嘅難忘「濕身」經歷。
2016/03/16
【宣傳禮品系列】運動水樽禮品
現今都市人越來越追求健康,各大型運動品牌如Adidas, Nike等近幾年大行其道,客戶對健康產品的要求也越來越高。
2016/03/11
麥當勞都玩 VR! 【睇片】DIY Happy Goggles VR 眼罩
GiftU 2016 最佳創意禮品, 宣傳禮品- DIY Google VR cardboard Lens
2015/10/27
4 Tips for Choosing The Best Corporate Promotional Gifts
1 Consider The Usefulness And Durability Of The Item – The purpose of giving away business gifts is longer brand recall.
2015/10/27
Benefits of Giving Corporate Promotional Gifts
Gives You The Edge Over Your Competition - Today’s business world is highly competitive and the only way to score a lead over your competition is by going that extra mile and offering a little extra.
Overcoming the hard times - Establishment of GiftU
Overcoming the hard times - Establishment of GiftU
2014's Best Corporate Holiday Gifts For Professional Women
2014's Best Corporate Holiday Gifts For Professional Women
WeChat strategic talk and service
Matrix set up a sister company Adone which focus on new digital platform and advertising especially Wechat and facebook.
調查稱表現較佳企業傾向使用 AI營銷 提升客戶體驗成市場營銷人員本年重點 
人工智能可在各方面協助企業。最近一項報告便指出,全球表現最佳的企業傾向利用 AI 作市場營銷的比例,較其他企業高出一倍以上。
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