Insights
Insights
2018/07/13
Starbucks caffeinates China strategy with more social gifting, AR
Starbucks caffeinates China strategy with more social gifting, AR
2018/07/13
Michael Kors is the first retailer to test Facebook’s augmented reality ads
Michael Kors is the first retailer to test Facebook’s augmented reality ads
2018/07/12
Instagram expands collection ads & shopping bag icon for stories to all brands
Instagram expands collection ads & shopping bag icon for stories to all brands
2018/07/12
UK Marketers are picking up Weibo, WeChat & QR Codes to target fast-growth regions
UK Marketers are picking up Weibo, WeChat & QR Codes to target fast-growth regions
2018/07/10
Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
2018/07/05
WeChat Pay’s ‘No Queueing Month’ hits traditional bricks-and-mortar retailed
WeChat Pay’s ‘No Queueing Month’ hits traditional bricks-and-mortar retailed
2018/07/04
Apple takes aim at Facebook user tracking features
Apple takes aim at Facebook user tracking features
2018/07/03
Sunkissed increases sales with the help of YouTubers
Sunkissed increases sales with the help of YouTubers
2018/07/03
Moschino works with Alibaba for China Launch
Moschino works with Alibaba for China Launch
2018/06/29
Spotify finds new formats for more advertising opportunities.
Spotify finds new formats for more advertising opportunities.
2018/06/26
Matrix CEO - Ray Leung was interviewed by HKTDC
Matrix CEO - Ray Leung was interviewed by HKTDC
2018/06/22
Snapchat Shoppable AR Lenses can promote brands
Snapchat Shoppable AR Lenses can promote brands
2018/06/15
Alibaba cooperates with Kantar – enhance brand image
Alibaba cooperates with Kantar – enhance brand image
2018/06/08
Instagram launches IGTV which can host content an hour long
Instagram launches IGTV which can host content an hour long
2018/06/01
How Swarovski is winning over Chinese customers on WeChat?
How Swarovski is winning over Chinese customers on WeChat?
2018/04/24
YSL Beauté HK uses WeChat facial recognition technology to cut queues
YSL Beauté looks to be a game changer by personalising the whole consumer journey with facial recognition technology with Tencent and Mindshare for the launch of its new perfume Mon Paris Couture this month in Hong Kong.
2018/03/16
Nike, McDonald's join on WeChat Games craze to entice young consumers
Global companies McDonald’s and Nike place ads on Tencent’s popular Tiao Yi Tiao mobile game, with 100 million daily users at the start of the year
2018/03/09
Google 擴展 AMP 格式 務求加快網頁瀏覽速度
早前,Google 將更快的網頁瀏覽標準對電郵開放,以促進電郵的互動;今日 Google 便在此領域加快發展,打算令更多網站採用 AMP 框架構建,讓網頁加載變得更快更便利。
2018/03/05
春節助網購 微信發紅包
今年春節,中國踏入新一波的消費熱潮,形成了所謂的「春節經濟」,根據中國商務部統計,在本年2月15日到21日期間,中國全國零售和餐飲企業銷售額達9,260億元,比去年農曆新年同期增長約10%。
2018/03/05
Tencent’s WeChat hits 1 billion milestone as Lunar New Year boosts monthly active users
Tencent’s WeChat hits 1 billion milestone as Lunar New Year boosts monthly active users
2018/02/01
Unique Gift Ideas for Women
Each year the holidays roll around, presenting a particular set of challenges that, though familiar, never seem to get any easier.
2018/01/31
The best social stories and campaigns from January 2018
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month. With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
2018/01/29
15 Personal Branding Mistakes To Avoid As An Executive in Social Media
If you haven’t given some thought to your personal brand as of late, you may want to consider how it is affecting your career. A survey showed that sales reps who use social media as part of their sales techniques outsell their peers by 78%
2018/01/27
How messaging apps like WhatsApp, WeChat can make money while offering free texting and calling
Ever wondered how a messaging app can make money while offering free texting and calling?
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