Well known oil service provider Esso launched a Brand collaboration campaign with Sanrio – Gudetama in Fall 2018. Customers can redeem the Gudetama products with credit and cash. Given the popularity of Gudetama, the campaign has attracted the client and new target group to support Esso.
Communicate with Sanrio team and provide marketing gift solutions from brainstorming, planning, design, packaging, quality control, mass production and delivery. The campaign successfully increase the current clients purchasing demand, enlarge the client base and also the brand exposure.