市場動向
市場動向
2018/07/13
星巴克在中國市場利用社交禮品或AR
星巴克在中國市場利用社交禮品或AR
2018/07/13
Facebook 開放測試消息投放AR廣告貼文
Facebook 開放測試消息投放AR廣告貼文
2018/07/12
Instagram朝電商前進一步?限時動態Stories增購物標籤讓用戶一鍵購買
Instagram朝電商前進一步?限時動態Stories增購物標籤讓用戶一鍵購買
2018/07/12
英國正推出微博,微信和二維碼有助銷售增長
英國正推出微博,微信和二維碼有助銷售增長
2018/07/10
阿里巴巴推出新AI工具每秒可撰寫2萬行廣告文案
阿里巴巴推出新AI工具每秒可撰寫2萬行廣告文案
2018/07/05
微信又推出功能!買東西不用排隊
微信又推出功能!買東西不用排隊
2018/07/04
打擊假新聞 臉書祭新招提升粉專、廣告透明化
打擊假新聞 臉書祭新招提升粉專、廣告透明化
2018/07/03
Sunkissed 利用YouTube 增加銷售量
Sunkissed 利用YouTube 增加銷售量
2018/07/03
Moschino與阿里巴巴合作
Moschino與阿里巴巴合作
2018/06/29
Spotify 利用新格式開發更多機會
Spotify 利用新格式開發更多機會
2018/06/26
貿發局訪問 - 綠色饋贈
貿發局訪問 - 綠色饋贈
2018/06/22
Snapchat Shoppable AR鏡頭 適用於品牌推廣
Snapchat Shoppable AR鏡頭 適用於品牌推廣
2018/06/15
阿里巴巴和Kantar合作 重新定義品牌建設 
阿里巴巴和Kantar合作 重新定義品牌建設 
2018/06/08
Instagram 全球同步推出 IGTV
Instagram 全球同步推出 IGTV
2018/06/01
用微信吸引顧客 – 互惠互利
用微信吸引顧客 – 互惠互利
2018/04/24
YSL夥微信推自制香水服務 以臉部辦識技術取貨
近日YSL Beauté宣布與微信(WeChat)合作,提供互動零售活動。消費者能於微信內的YSL Beauté小程式購物,在線上完成整個訂購自製專屬香水程序...
2018/03/16
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。
2018/03/09
Google 擴展 AMP 格式 務求加快網頁瀏覽速度
早前,Google 將更快的網頁瀏覽標準對電郵開放,以促進電郵的互動;今日 Google 便在此領域加快發展,打算令更多網站採用 AMP 框架構建,讓網頁加載變得更快更便利。
2018/03/05
春節助網購 微信發紅包
今年春節,中國踏入新一波的消費熱潮,形成了所謂的「春節經濟」,根據中國商務部統計,在本年2月15日到21日期間,中國全國零售和餐飲企業銷售額達9,260億元,比去年農曆新年同期增長約10%。
2018/03/05
WeChat’s monthly user numbers pass 1 billion, up from 980 million in third quarter last year, boosted by Lunar New Year social media activity
WeChat’s monthly user numbers pass 1 billion, up from 980 million in third quarter last year, boosted by Lunar New Year social media activity
2018/02/01
Unique Gift Ideas for Women
Each year the holidays roll around, presenting a particular set of challenges that, though familiar, never seem to get any easier.
2018/01/31
The best social stories and campaigns from January 2018
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month. With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
2018/01/29
15 Personal Branding Mistakes To Avoid As An Executive in Social Media
If you haven’t given some thought to your personal brand as of late, you may want to consider how it is affecting your career. A survey showed that sales reps who use social media as part of their sales techniques outsell their peers by 78%
2018/01/27
2017年微信直接帶動信息消費2097億元 小程序帶動就業達104萬
中國信通院産規研究所正式發布《2017微信經濟社會影響力研究》報告顯示,2017年,微信直接帶動信息消費2097億元...
2017/12/08
Synchronizing brand's loyalty, customer experience and branding
In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference.
2017/11/21
Why Retailers Need To Think Social And Mobile This Holiday Season
It’s that time of year again. Black Friday, Cyber Monday and Christmas are just around the corner and brands and retailers are rapidly building momentum around the most lucrative shopping days. We’re already seen e-commerce giant Alibaba record a staggering $25bn in sales on Singles’ Day and Amazon is hoping for big success with 10 days of Black Friday deals.
2017/01/13
大品牌的危機!你幾乎沒聽過的品牌,怎麼就竄進市佔率前10名?
2016年adidas以知名明星蔡依林(Jolin)代言,透過Jolin說「#一起變強」,訴求運動健身效果或是群體仿效的定位,甚至還加上一句 「只有Jolin才能超越Jolin」;而網路服飾品牌OB嚴選卻提出截然不同的話語:「#我的量力而為」,透過素人們的輕運動照片上傳活動,延續這股溝通力道。
2016/11/24
WeChat and McDonald’s launch mobile payment partnership
WeChat and McDonald’s South Africa are piloting mobile payments at selected restaurants in Johannesburg and Cape Town.
2016/10/20
商務禮品贈送過程中需注意哪些問題?
話說,國內的企業都喜歡給客戶送商務禮品。但是,有時候送禮的時候有些客戶願意接受,有些客戶卻不願意接受,究竟是為什麼呢?其實,送禮的方式也是有學問的。
2016/07/18
Marketing週記 by 我做marketing
如果你做了二千把漏水的遮 識得一位喺車行做marketing嘅朋友,佢叫Tracy。近來佢有一個做premiums嘅難忘「濕身」經歷。
2016/03/16
【宣傳禮品系列】運動水樽禮品
現今都市人越來越追求健康,各大型運動品牌如Adidas, Nike等近幾年大行其道,客戶對健康產品的要求也越來越高。
2016/03/11
麥當勞都玩 VR! 【睇片】DIY Happy Goggles VR 眼罩
GiftU 2016 最佳創意禮品, 宣傳禮品- DIY Google VR cardboard Lens
2015/10/27
4 Tips for Choosing The Best Corporate Promotional Gifts
1 Consider The Usefulness And Durability Of The Item – The purpose of giving away business gifts is longer brand recall.
2015/10/27
Benefits of Giving Corporate Promotional Gifts
Gives You The Edge Over Your Competition - Today’s business world is highly competitive and the only way to score a lead over your competition is by going that extra mile and offering a little extra.
兩萬元創業 逆難而上不妥協
是次獲得母校訪問,談起自己親自建立GiftU的經歷,談及自己逆難而上,堅持到底的創業之道。 《嶺大校友》由校友事務組編印,在每年六月及十二月出版。
2014's Best Corporate Holiday Gifts For Professional Women
2014's Best Corporate Holiday Gifts For Professional Women
WeChat strategic talk and service
Matrix set up a sister company Adone which focus on new digital platform and advertising especially Wechat and facebook.
調查稱表現較佳企業傾向使用 AI營銷 提升客戶體驗成市場營銷人員本年重點 
人工智能可在各方面協助企業。最近一項報告便指出,全球表現最佳的企業傾向利用 AI 作市場營銷的比例,較其他企業高出一倍以上。
向上滑動