To promote the launch of the Xperia Z5 Premium smartphone, SONY collaborated with two beloved Sanrio characters—Hello Kitty and Gudetama—to create limited edition gift sets for the sales campaign. Customers received one exclusive gift set upon purchasing the Xperia Z5 Premium at designated authorized resellers.

Matrix was honored to participate as the gift set supplier, working closely with the Sanrio team to bring the concept to life. Thousands of foldable umbrellas, non-woven shopping bags, and customized smartphone protective cases were produced. The playful Sanrio designs captured the attention of ladies and younger audiences, achieving rapid market penetration, boosting brand awareness, and driving sales.

We provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was both impactful and memorable.