Etude House introduced the Magic Any Cushion Battery Charger, designed to delight Any Cushion fans with a portable and stylish accessory. Just as easy to carry as the iconic Any Cushion compact, this innovative power bank combines beauty with functionality.
The charger mirrors the compact’s design, complete with a built-in mirror and identical packaging. Inside, however, it features multi-plug supports for both iPhone and Android devices, transforming the cosmetic-inspired compact into a chic and practical charging solution. Cute, fashionable, and useful—this product perfectly embodies Etude House’s playful brand spirit.
Matrix provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was both impactful and memorable.