Projects That Wow and Inspire

For Mother’s Day, Luxottica launched a heartfelt campaign designed to create memorable family experiences in-store. Customers received elegant soap roses along with a personalized family portrait featuring Luxottica shades, drawn by an artist onsite. This thoughtful touch provided a warm and meaningful interaction, making the celebration truly special.

The campaign successfully attracted families to visit the store, boosting foot traffic during the festival period. By offering a unique and emotional experience, Luxottica strengthened its brand image and deepened customer connections, reinforcing its reputation as a brand that values family and togetherness.

Matrix supported the campaign by delivering a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the event was impactful and memorable.