Twenty years have passed in the blink of an eye.

As I stand at this important milestone, I am filled with gratitude and a deep sense of appreciation for the journey we have undertaken. Twenty years ago, Matrix began as a company specialising in customised corporate gifting solutions. Today, we have evolved into an integrated brand services group, spanning brand marketing, Co-branding, the Greater China agency for customised corporate Monopoly programmes, event management, product development and one-stop bespoke corporate gift solutions.

Looking back, every step of our growth has been hard-earned. Every achievement we celebrate today is not the result of any one individual, but rather the collective trust, support and commitment of our clients, business partners and dedicated team members throughout the years.
When we first embarked on this journey, we had a simple belief: to help businesses build stronger and more influential brands through creativity and professionalism. As markets evolved, we witnessed digital transformation, changing consumer behaviours, and new ways for brands to engage with their audiences. Yet regardless of how the world has changed, Matrix has remained steadfast in placing our clients' needs at the heart of everything we do. Through innovative thinking and quality service, we have consistently sought to create greater commercial value for the brands we serve.

In recent years, the IP economy has emerged as one of the most significant drivers of brand development. I firmly believe that intellectual property represents far more than legal ownership rights. It is a cultural asset, an emotional connection, and a powerful bridge between brands and consumers. When brands and IP owners discover the right partnership model, a true synergistic effect can be achieved, amplifying the value of both parties and unlocking entirely new market opportunities. This belief is precisely why Matrix has remained deeply committed to IP licensing and the development of a thriving IP ecosystem.
Our vision is to connect globally recognised IPs, brand owners, retail channels and consumers through a mutually beneficial platform where creativity can be transformed into commercial opportunity, and where brands can transcend geographical boundaries to reach broader markets. Over the past several years, we have continued to expand our international footprint and strengthen our global partnership network. We aspire for Hong Kong to serve as an important bridge between China and the world, helping outstanding brands gain greater recognition on the international stage.
Of course, as I reflect on our journey, the people I wish to thank most are those who have walked alongside Matrix every step of the way.
I am sincerely grateful to our clients for their trust over the years, allowing us to contribute to the growth stories of countless brands. I am equally thankful to our business partners for their support and collaboration, which have enabled us to explore new opportunities together. Most importantly, I would like to express my heartfelt appreciation to every member of the Matrix team. Your professionalism, passion and perseverance have shaped Matrix into the organisation it is today.

Our 20th anniversary is not merely an occasion to look back on the past; it is also the beginning of a new chapter.

As artificial intelligence, globalisation and evolving consumer trends continue to reshape the business landscape, we remain committed to our founding principles. We will embrace innovation with an open mind, pursue growth with a broader international perspective, and continue to strengthen our efforts in brand empowerment and IP ecosystem development. Our goal is to create greater value for our clients while driving meaningful progress across the industry.

Finally, on behalf of Matrix, I would like to extend my sincere gratitude to everyone who has supported us throughout the years. It is because of your trust, confidence and partnership that we have been able to reach this remarkable milestone.

Twenty years is not the conclusion of a journey; it is simply a new beginning.

The road ahead remains full of possibilities, and I look forward to continuing this journey together with all of you as we create new opportunities, achieve greater successes, and embark upon an even more exciting next twenty years.

Postscript: My sincere thanks to the media for their continued coverage and support.

Yahoo Finance: https://finance.yahoo.com/media-advertising/articles/matrix-promotion-celebrates-20-years-051100828.html

am730: https://www.am730.com.hk/column/%E5%95%86%E6%A5%AD%E5%8B%95%E5%90%91/2011404/matrix-promotion-20%E9%80%B1%E5%B9%B4%E6%85%B6%E5%85%B8-%E5%B0%88%E6%B3%A8%E6%89%93%E9%80%A0ip%E8%81%AF%E4%B9%98-%E4%BD%88%E5%B1%80%E5%85%A8%E7%90%83%E5%B8%82%E5%A0%B4

Hong Kong Economic Times: https://money.udn.com/money/story/123828/9804895?from=edn_search_result

PChome: https://news.pchome.com.tw/internation/xpm/20261009/index-17915167800745760011.html

Kosmo!: https://www.kosmo.com.my/2026/10/13/matrix-promotion-celebrates-20-years-of-ip-licensing-and-co-branding-sets-sights-on-global-markets/

World Journal: https://www.worldjournal.com/wj/story/121347/9804895

ULifestyle Blog: https://blog.ulifestyle.com.hk/article/prnewswire/4458797/matrix-promotion-20u9031u5e74u6176u5178-u5c08u6ce8u6253u9020ipu806fu4e58-u4f48u5c40u5168u7403u5e02u5834

Bastille Post: https://www.bastillepost.com/hongkong/article/16938025-matrix-promotion-20%E9%80%B1%E5%B9%B4%E6%85%B6%E5%85%B8%EF%BC%9A%E5%B0%88%E6%B3%A8%E6%89%93%E9%80%A0ip%E8%81%AF%E4%B9%98-%E4%BD%88%E5%B1%80%E5%85%A8%E7%90%83%E5%B8%82%E5%A0%B4

etnet: https://www.etnet.com.hk/www/tc/news/news-article.php?section=index&category=prnewswire&newsid=5066917_XG66917_2

The Manila Times: https://www.manilatimes.net/2026/10/13/tmt-newswire/pr-newswire/matrix-promotion-celebrates-20-years-of-ip-licensing-and-co-branding-sets-sights-on-global-markets/2444276

Korea.com: https://nnews.korea.com/prnewswire/global/?rkey=20261013AE66917&filter=28462&Matrix%20Promotion%20Celebrates%2020%20Years%20of%20IP%20Licensing%20and%20Co-Branding,%20Sets%20Sights%20on%20Global%20Markets

Business Focus: https://businessfocus.io/article/363645/matrix-promotion-20%E9%80%B1%E5%B9%B4%E6%85%B6%E5%85%B8-%E5%B0%88%E6%B3%A8%E6%89%93%E9%80%A0ip%E8%81%AF%E4%B9%98-%E4%BD%88%E5%B1%80%E5%85%A8%E7%90%83%E5%B8%82%E5%A0%B4

Sina: https://portal.sina.com.hk/finance/finance-prnewswire/prnasia/2026/10/13/1952667/matrix-promotion-celebrates-20-years-of-ip-licensing-and-co-branding-sets-sights-on-global-markets/

Uptownfun: https://www.instagram.com/p/DdirNVMs9FH/