Banco Comercial de Macau (BCM) launched its first cartoon-themed Hello Kitty credit card in Macau, bringing the beloved Sanrio character into the financial world. To highlight the charm and exclusivity of the card, Matrix collaborated with the Sanrio team to design the MasterCard Collection, showcasing Hello Kitty’s cuteness while incorporating a mirror design that emphasized the distinguished status of platinum customers.

As part of the campaign, Matrix also created a real welcome gift—a mirror featuring pink and girly Hello Kitty designs on the back. The irresistible design appealed strongly to young female customers, encouraging instant applications and making Hello Kitty a delightful companion for everyday shopping.

Matrix provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was both impactful and memorable.