Bossini effectively leveraged Sanrio characters—such as Gudetama, Hello Kitty, and Little Twin Stars—to boost brand awareness through multiple marketing channels. These included a trucking roadshow, inviting KOLs to promote the collection, and developing interactive wall games and engagement programs on social media platforms.
Gift U was delighted to take on this challenging project, designing and creating unique, creative gifts for the campaign. The gift concept was built around three elements: playful, practical, and visually striking, with ample space to showcase Sanrio characters.
Our creative and sales teams proposed a board game concept, “Twister 扭扭樂.” The gift set comprised three parts:
1. Felt blanket – to keep warm
2. Dice cushion – doubling as a playful accessory
3. Gift box – for storage
A total of 400 gift sets were sold out immediately upon the launch of the collection.
We collaborated closely with the Sanrio team to deliver a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery.