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Projects That Wow and Inspire

Calbee


To celebrate the 1st anniversary of the Calbee+ Hong Kong flagship store, Calbee+ introduced a Hong Kong–exclusive Jagabee Hot & Spicy French Fries. Customers could purchase two boxes and add $88 to receive a giant Calbee hot and spicy potato chip cushion.
Matrix created this giant cushion for Calbee, featuring familiar Calbee icons that made the gift even more eye-catching. It easily reminded people of Calbee’s signature taste, a flavor beloved by every potato chip enthusiast.
Matrix provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery.

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