Projects That Wow and Inspire

Chibi Maruko Chan Run HK 2018 marked the first-ever themed campus run in Hong Kong. Alongside Chibi Maruko Chan, other beloved characters appeared at the event, creating a lively and nostalgic atmosphere that resonated with families and fans who share childhood memories of the iconic series.
Participants received an exclusive Chibi Maruko Chan event gift set, which became a highlight of the campaign. The adorable character design and thoughtful gift set not only attracted families and nostalgic fans to join but also generated significant media exposure and social sharing, amplifying the event’s reach and impact.
Matrix contributed to the campaign by providing a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the event was both memorable and successful.