Projects That Wow and Inspire

From April 19–22, 2019, PMQ hosted the Coffee Agenda, a vibrant celebration of coffee culture. One of our clients, COTI, joined this exciting event with a creative twist—introducing a specially designed packaging box for their signature Hong Kong mini egg cake, shaped like a coffee bean. This unique concept offered coffee lovers a delightful Easter alternative to traditional chocolate eggs.

The event was more than just about enjoying coffee drinks—it served as a platform for sharing coffee knowledge and culture. Highlights included:
• Experience Zone: cupping sessions and brewing demonstrations to explore coffee from bean to cup
• Drip Bag Relay: opportunities to meet local roasters and taste their homemade drip bags
• Coffee Masters Workshops: specialized coffee knowledge sessions rarely found in Hong Kong
• Interactive Baristas: welcoming guests and answering all kinds of coffee-related questions

Despite tough and rainy weather, the crowd’s passion for coffee remained unstoppable. The event successfully attracted enthusiasts, strengthened community engagement, and created memorable experiences for all participants.

Matrix supported COTI by delivering a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was impactful, creative, and aligned with the spirit of Coffee Agenda.