The 20th anniversary of the establishment of the Hong Kong Special Administrative Region (HKSAR) in 2017 marked one of the city’s largest and most significant events. The key message of the celebration—“Together • Progress • Opportunity”—captured both achievements of the past and aspirations for the future.

Over 300 official activities were organized by government bureaux and departments, alongside more than 300 community-led events across Hong Kong. To commemorate the milestone, a wide range of souvenirs and gifts were distributed to elderly citizens and youth participants, reinforcing the spirit of unity and inclusivity.

Matrix was honored to be one of the major suppliers, providing thoughtful gift ideas that supported the celebration’s vision. We delivered a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the anniversary was celebrated with creativity, care, and impact.