For the very first time, HoneyMoon Dessert collaborated with Sanrio to transform its store into a Little Twin Stars signature dessert restaurant at Hysan Place in Causeway Bay. The two beloved protagonists, Kiki and Lala, brought a whimsical charm to the venue.
Matrix customized Little Twin Stars ceramic coffee cups for HoneyMoon Dessert, available for consumer purchase. The marketing campaign proved highly successful, generating extensive free media coverage and widespread public sharing across social media platforms, significantly boosting brand awareness.
We worked closely with the Sanrio team to deliver a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery.