Since 2015, Manulife has introduced its innovative health scheme “Manulife MOVE” to encourage members to exercise and earn premium discounts on their insurance plans. To promote the program, mass campaigns were executed across the city with banners, transit installations, online promotions, and social media engagement featuring Campaign Ambassador Pakho Chow alongside Manulife MOVE visuals.
To further inspire public participation, Manulife launched a series of selected souvenirs. Matrix customized a green outdoor music player with a cubic design, symbolizing the campaign’s theme of green energy. This creative gift allowed Manulife to accompany participants in their active lifestyles, reinforcing the MOVE message.
We provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was impactful and memorable.