To tie in with Nike’s collaboration with Zhou Dongyu on the “Believe in More” 360° panoramic video—encouraging more girls to participate in sports—and to promote the opening of its new Mong Kok store, Nike partnered with Matrix to design a 3D VR Experience Cardboard. These branded VR cardboards were distributed near the store, allowing the public to experience Nike’s latest VR promotion video firsthand.
The campaign’s success was amplified by the cutting-edge panoramic video technology, which immediately drew public attention during launch. With the VR cardboards featuring Nike’s logo and slogan, people could enjoy the immersive video on their mobile phones and continue exploring other VR content. The popularity of VR technology at the time created strong market resonance, sparking social buzz and capturing public interest in the brand.
Matrix provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the campaign was innovative, impactful, and memorable.