Projects That Wow and Inspire

To mark the grand opening of O-moon Macau, the brand hosted an exquisite celebration featuring the beloved icon Hello Kitty and Macau’s famous singer Ms. Vivian Chen.

On the opening day, O-moon Macau launched a special crossover series of Hello Kitty products, styled in unique astronomical costumes. These exclusive designs added creativity and charm to the event, delighting fans and collectors alike.

To complement the store’s signature blue-and-white Portuguese-inspired décor, the venue prepared themed Hello Kitty cupcakes decorated in matching colors, along with party snacks for guests to enjoy while shopping. The thoughtful details created a festive and memorable experience, blending cultural aesthetics with playful character appeal.

Matrix supported the campaign by delivering a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the event was impactful, stylish, and aligned with O-moon Macau’s brand vision.