Projects That Wow and Inspire

For its debut in Hong Kong, Shake Shack recreated the spirit of Madison Square Park by opening a pop-up store to give the city its first taste of the Shack experience.

To celebrate the grand opening, Shake Shack specially produced branded T-shirts and glasses for both crew members and guests. These exclusive items not only enhanced the festive atmosphere but also served as memorable keepsakes, reinforcing the brand’s identity and connection with its community.

Matrix provided a complete marketing gift solution, covering brainstorming, planning, design, packaging, quality control, mass production, and delivery—ensuring the launch was impactful, stylish, and aligned with Shake Shack’s brand vision.