Tiger Balm launched a summer campaign in China to promote its products through a targeted KOL strategy. We developed a comprehensive plan that identified key opinion leaders and leveraged their channels to maximize engagement within a short period of time.
By combining KOL promotions with live streaming, the campaign achieved massive exposure and created strong resonance with the target audience. This approach not only boosted brand awareness but also accelerated Tiger Balm’s entry into the China market.
We provided a complete China online marketing solution, including KOL planning, channel strategy, live streaming integration, and campaign execution—ensuring impactful results and measurable success.