Participating in the recording of CCTV’s Dialogue with Rising Brands was an exceptionally rare and strategically significant opportunity for brand exposure. As a programme known for its focus on national development, practical business strategies, global brand expansion and emotional resonance, it was an honour to share my experience in Hong Kong supporting Chinese brands in their global journey through international IP licensing and cross‑border co‑branding. This is not only a privilege, but also a mission to advance the internationalisation of Chinese brands.

As the Founder and CEO of Matrix Promotion Limited, I have long specialised in helping Chinese brands expand globally through international IP licensing, cross‑border marketing, limited‑edition co‑branded products and cultural localisation strategies. Our goal is to build brand recognition, emotional value and market trust in overseas markets.

Supporting China’s “15th Five‑Year Plan”: From Manufacturing Power to Brand Power

Cultural IP · Intellectual Property Trading · Brand Globalisation

On CCTV’s programme, I shared how Matrix aligns with the national “15th Five‑Year Plan” by helping Chinese brands transition from “manufacturing power” to “brand power”. The policy clearly encourages leveraging Hong Kong’s international platform to promote cultural industries and to accelerate global expansion through cultural IP, intellectual property trading, international IP licensing and global brand strategies.

I firmly believe that the core competitiveness of Chinese brands going global is no longer just cost‑performance, but brand recognition, cultural symbolism and emotional value.

Matrix’s Core Value: Turning Brand Strategy into Real, Market‑Winning IP Licensing Products

Matrix specialises in customised IP licensing and co‑branding solutions, including:

• Strategic pairing between brands and globally recognised IPs
• Tailor‑made licensing rights, scope and commercial models
• Design of limited‑edition co‑branded products (a key tool for brand breakthrough)
• Execution of cross‑border marketing and overseas activation
• Strengthening brand trust, visibility and emotional connection through IP collaborations

Our greatest strength is transforming “high‑level global brand strategy” into real IP‑licensed products and campaigns that drive demand in overseas markets.

Why International IP Licensing Matters for Chinese Brands Going Global

Brand breakthrough · Trust building · Emotional connection

Global consumer behaviour has changed—especially among younger audiences who value:

- Emotional resonance  - Cultural symbols  - Brand storytelling  - Social media relevance  - Collectability of limited‑edition products

Short‑term collaborations with internationally recognised IPs are the fastest way for emerging brands to break through, build trust and create emotional engagement in overseas markets.

Our approach is clear and effective:

• International IP endorsement → Immediate trust uplift
• Limited‑edition co‑branded products → Consumer excitement and social buzz
• Cultural localisation → Strong emotional connection with overseas audiences
• Cross‑border marketing → Accelerated global exposure

Case Study: Chinese EV Brand × Monopoly IP

A benchmark example of Chinese brands going global

One of our most successful IP licensing projects involved pairing a Chinese electric vehicle brand with the international Monopoly IP, resulting in:

• A limited‑edition branded Monopoly board (custom licensed product)

Supported by integrated online‑offline promotions and IP‑enhanced brand storytelling, the results were outstanding:

• Significant increase in overseas customer confidence
• Strong positive feedback on the limited‑edition board
• Rapid brand breakthrough in local markets
• Performance far exceeding traditional promotional channels

Why Chinese Brands Should Partner with Hong Kong for IP Licensing

Hong Kong advantages · Cultural localisation · International platform · Brand accelerator

National policy highlights Hong Kong as a key international platform for cultural industries, IP licensing and global brand expansion.

Hong Kong offers unique advantages:

• Connected to China, linked to the world
• Deep understanding of overseas consumer psychology
• Mature legal, financial and IP protection systems
• “International Cultural Exchange Centre”
• “Regional Intellectual Property Trading Hub”
• The best springboard for Chinese brands going global

Hong Kong is not just a gateway—it is a cultural translator and globalisation accelerator for Chinese brands.

Our Business Model: Fully Aligned with National Policy and Global Brand Needs

Matrix’s model aligns perfectly with national strategy:

- Creation in Mainland China / worldwide         - IP trading and licensing in Hong Kong         - Marketing execution across global markets

We are ready to partner with more Chinese brands—helping them not only go out, but truly go in, reaching global consumers with high‑value brand experiences.

A successful IP collaboration is not simply “1 + 1”. It is about creating a product that hits the overseas market with precision. We do more than sign licensing agreements—we turn brand stories into tangible products that overseas consumers genuinely want to buy.