Why Matrix?

Co-Branding & IP Licensing Solutions

Empowering brands to unlock their full commercial potential through strategic IP partnerships and innovative co-branding.

 Explore IP Solutions

Core of Licensing Services –
Matrix unlocks the power of IP licensing to elevate brands and create unrivaled marketing strategies that stand out.

Matrix’s Brand IP licensing solutions are a core offering and a standout driver of our growth in recent years. We specialize in forging powerful connections between corporate brands and cutting-edge global IP, sparking innovative cross-industry collaborations. As pioneers in the field, we relentlessly explore new commercial frontiers and launch breakthrough IP co-branding campaigns that amplify brand buzz and unlock substantial business value.

Unlock explosive growth with Matrix’s strategic IP licensing collaborations:

  • Skyrocket brand visibility by tapping directly into passionate IP fanbases and unlocking fresh, powerful channels for authentic brand discovery.
  • Ignite product innovation that boldly sets your brand apart with unique IP personalities and eye-catching new visuals.
  • Grab the spotlight with attention-grabbing co-branded campaigns that spark viral buzz and attract high-impact media coverage—boosting your promotional reach.
  • Fuel unstoppable sales momentum through exclusive limited-edition collaborations that create hype, drive immediate conversions, and turn excitement into real revenue.

    • Matrix Promotion – Powering Your Brand with Unmatched IP Marketing Excellence

  • Elite IP Arsenal: Partnering with legendary names like Sanrio, Disney, Mattel, Hasbro, POP Mart, and 100+ top IP licensors—ready to supercharge your brand’s marketing impact instantly.
  • Bespoke Brand x IP Mastery: Backed by 18 years of precision-crafted, fully customized co-branded products, serving 16,000+ enterprises. Industry-leading supplier certified with ISO 9002 for top-notch quality and reliability.
  • Marketing Strategy on Fire: We fuse iconic IP value with your unique brand DNA to ignite powerful buzz, skyrocket engagement, and drive game-changing sales through magnetic co-branding campaigns.
  • Unrivaled Ecosystem & Reach: Leveraging Matrix Group and its five subsidiaries, we deliver end-to-end powerhouse services—from tailored product manufacturing and breakthrough online promotions to innovative retail operations, brand storytelling, e-commerce cloud warehousing, and beyond. Serving 20,000+ clients daily with a battle-tested team of 100+ marketing pros who make success happen.

    • Why Matrix? 

    The Experts in IP Licensing Services

    • Trend-savvy IP Licensing Strategy: With sharp market insight and rich experience, we pinpoint the best timing to craft winning IP collaboration plans that capitalize on the latest trends.
    • Global IP Matching & Tailored Proposals: We connect you with a deep, diverse pool of international anime, art, classic, and original IPs—both global and local—to create fully customized promotional solutions.
    • Professional, Customized Licensing Contracts: Offering seamless one-stop service from drafting precise protection clauses to negotiating license scopes with IP owners. We rigorously approve all licensed products and advertising, ensuring creative concepts translate smoothly into market-ready merchandise.
    • End-to-End Licensed Product Design & Production: From proposal and budget planning to design approval, manufacturing, and logistics, we streamline your licensing product expansion—helping you rapidly grow product categories and penetrate the market.
    • Comprehensive Marketing & Campaign Support: We fuel your brand with full-service promotional planning—from online campaigns, KOL and social media engagement, media coverage, distribution partnerships, redemption events, to offline retail activations, pop-up stores, and custom licensing concept shops.

    Exclusive Licensed Corporate Edition Monopoly by Matrix Promotion Limited

  • In 2023, Matrix Promotion Limited proudly became the exclusive general agent for Hasbro’s licensed Monopoly in the Greater China region. Leveraging Monopoly’s highly interactive gameplay, over 90% of the entire game board is customizable—enabling corporate brands to seamlessly weave their culture, history, and unique stories into every aspect of the game, including totems, cards, and the game board itself.
  • This bespoke Monopoly makes for an unparalleled corporate anniversary gift, a limited-edition co-branded product, or an engaging promotional giveaway. Partnering with a 90-year-old iconic IP like Monopoly not only strengthens brand recognition and elevates brand value but also serves as a highly effective marketing strategy—no wonder it’s embraced by numerous leading brands.
  • Over the past 3 years, Matrix has successfully completed 55 customized Monopoly collaboration projects. We have truly streamlined the licensing process: corporate clients pay a single comprehensive price that covers licensing fees, design, and bulk production—eliminating the usual licensing complexities and delivering ready-to-market licensed products with ease.

    • This is Matrix’s mission — 

    To transform corporate gifts into more than just tokens of goodwill; they become heartfelt storytellers of your brand, deeply connecting with your audience and amplifying your market influence with genuine impact.

    Licensed IP Collaborations: Selected Successful Cases

    Our Stories That Inspire Real Change

    initial fashion

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    Okokume

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    Pacific coffee

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    Ready to make your
    next big move?

    Whether licensing an IP or launching an iconic product, call us now!

     Contact Us