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2017/12/08
Synchronizing brand's loyalty, customer experience and branding
In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference.
2017/01/13
大品牌的危機！你幾乎沒聽過的品牌，怎麼就竄進市佔率前10名？
2016年adidas以知名明星蔡依林（Jolin）代言，透過Jolin說「#一起變強」，訴求運動健身效果或是群體仿效的定位，甚至還加上一句 「只有Jolin才能超越Jolin」；而網路服飾品牌OB嚴選卻提出截然不同的話語：「#我的量力而為」，透過素人們的輕運動照片上傳活動，延續這股溝通力道。
